I recently switched all my personal project sites to Netlify. I’d like to share how I made the move, my experiences, and the tooling I use to manage domains and track analytics.
Ever since I got into the hobby of domain hoarding, I’ve used Gandi.net. It might not be the most popular hosting platform, but I’ve had a great experience with it from the beginning: reasonable pricing and fairly prompt customer support, with a pretty wide selection of TLDs, too.
Up until now, I’ve been managing my domains with Cloudflare, adding Cloudflare nameservers to the Gandi admin. Cloudflare gave me more control over my domains, including a selection of features from their free tier, such as Analytics. This feature was nice to enable you to see viewing stats, but it doesn’t show metrics for specific URLs. I guess it’s more for monitoring overall traffic, rather than for finding out how well a particular blog post is doing.
Another feature I used is the Google Analytics ‘App’, which links directly with Google Analytics. It’s a clever way to add your site to Google Analytics, as it saves you adding their analytics code to your codebase and environment variables. However, Google Analytics is a step too far in the wrong direction - all the different views, metrics, filters are pretty overwhelming. Let’s leave that thought here, though; I’ll save my Google Analytics gripes for later on.
I found out Netlify could manage my domains by accident when I was configuring my main site and the site you’re on now. Netlify offers both the ability to buy domains through them or manage domains in the same way Cloudflare does, through adding their nameservers to whatever platform you bought the domain (in my case, Gandi).
I was already onboard with Netlify and the idea of using their platform to manage my domain records sounded great. The most appealing feature is that you can actually see a Netlify site linked with a domain on their DNS service. Prior to this, I pointed Cloudflare to whatever hosting platform I was using and crossed my fingers until it worked. This new setup with Netlify feels much more cohesive.
As mentioned at the top of this article, I’m now hosting my personal sites on Netlify. While I was already a fan of their hosting, the analytics feature has become the most appealing thing to try out.
The two most satisfying parts of using Netlify Analytics for me so far are the moment I turned it on, I saw a month of historical stats appear immediately, and then discovering all the 404 errors from bots trying to hack a non-existent WordPress site.
Interestingly, I posted a similar shot to the above on Twitter and was told that in the last couple of hours, a serious vulnerability had been found in a WordPress plugin, where over 200,000 sites were at risk. I’ve now enabled this feature on a couple of my sites and will be using it to track some stats to hopefully action them. Netlify Analytics is a nice in between, with the complexity shown in Google Analytics and the very high-level view in Cloudflare Analytics.
There’s a fair bit of data that can be found in Search Console: top linked pages (also known as ‘backlinks’), top linking sites, and what people search for before arriving on your site. Two features I often use are submitting URLs for indexing and submitting my sitemap. Google will queue these up for crawling and let you know if there are any errors.
I’m not saying my setup is the defacto way to manage domains and record analytics, but it works well for me and I think it will work really well for my audience. Here are some helpful links if you want to achieve the same results: